The 7Ps in Corporate Social Responsibility – Insights from Explorative Case Studies in Singapore

International Journal of Humanities and Social Science

© 2021 by SSRG - IJHSS Journal

Volume 8 Issue 3

Year of Publication : 2021

Authors : Dr. K. C. Patrick Low, Dr. Teck Choon Teo

10.14445/23942703/IJHSS-V8I3P106

How to Cite?

Dr. K. C. Patrick Low, Dr. Teck Choon Teo, "The 7Ps in Corporate Social Responsibility – Insights from Explorative Case Studies in Singapore," SSRG International Journal of Humanities and Social Science, vol. 8,  no. 3, pp. 35-41, 2021. Crossref, https://doi.org/10.14445/23942703/IJHSS-V8I3P106

Abstract:

Here, in this research paper, the authors proposed, examined, and discussed the Ps for companies and, in fact, for all of us to advance and enhance Corporate Social Responsibility (CSR). This paper extends the discussions on green CSR with examples, which can be understood from the Asian perspectives concerning Singapore. The practical suggestion of the paper is to offer an accurate outlook for innovative concepts of green strategy from the Asian perspectives with specific regard to Singapore. Finally, results are reviewed for their theoretical and managerial contributions, and businesses can make recommendations to achieve an appropriate CSR strategy.

Keywords:

CSR, people, plastics, Singapore

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