Analysis of Social Networking Sites: A Study on Effective Communication Strategy in Developing Brand Communication

International Journal of Humanities and Social Science

© 2022 by SSRG - IJHSS Journal

Volume 9 Issue 1

Year of Publication : 2022

Authors : Bernice Titilola Gbadeyan, Feriha Dikmen Deliceırmak

10.14445/23942703/IJHSS-V9I1P106

How to Cite?

Bernice Titilola Gbadeyan, Feriha Dikmen Deliceırmak, "Analysis of Social Networking Sites: A Study on Effective Communication Strategy in Developing Brand Communication," SSRG International Journal of Humanities and Social Science, vol. 9,  no. 1, pp. 31-37, 2022. Crossref, https://doi.org/10.14445/23942703/IJHSS-V9I1P106

Abstract:

The Internet is a developing information technology with the validity of immediacy and speed; in this way, it brings globalization to every angle of communication. We live amid a worldwide communication explosion where the utilization of social media between people for personal and professional use is prevalent. Social media and social networking are no longer in their earliest stages. Social media continues to develop quickly. Advertising worldwide to consumers are important ways to lock in brands and individuals. Today, social media advertising has taken a new mode but has more advantages than conventional media like print, television, and radio. Brand communication is becoming specific, personal, interactive, engaging, and social. The advent of social networking sites has transformed the world in this new age. Social networking sites present possible openings for modern forms of communication and transactions between producers and consumers. This study aims to understand the efficiency of brand communication strategy using social networking sites (SNS) to promote and advertise brands. This efficiency is determined with the help of surveys from people who use these sites, and the content of two social networking sites is analyzed.

Keywords:

Brand, Communication, social networking site (SNS), social media, and Internet.

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