Four Most Favorites Social Media for Attracting Donors in the Pandemic Era (Study of Indonesian Online Charitable Giving in 2021)

International Journal of Humanities and Social Science

© 2022 by SSRG - IJHSS Journal

Volume 9 Issue 1

Year of Publication : 2022

Authors : Aris Puji Purwatiningsih, Febrianur Ibnu Fitroh Sukono Putra

10.14445/23942703/IJHSS-V9I1P110

How to Cite?

Aris Puji Purwatiningsih, Febrianur Ibnu Fitroh Sukono Putra, "Four Most Favorites Social Media for Attracting Donors in the Pandemic Era (Study of Indonesian Online Charitable Giving in 2021)," SSRG International Journal of Humanities and Social Science, vol. 9,  no. 1, pp. 75-83, 2022. Crossref, https://doi.org/10.14445/23942703/IJHSS-V9I1P110

Abstract:

This essay presents data on changes in Indonesian people's donation behavior during the COVID-19 pandemic: what was originally done in person is now done online through social media. The survey results show that the most widely used social media to donate during the pandemic are Facebook, Youtube, WhatsApp, and Instagram. The advantages and disadvantages of social media can be utilized by charities to optimize the use of social media as one of the pioneers in maximizing public donations. The survey method using Facebook, Youtube, WhatsApp, Instagram, Twitter, Line, and Tik Tok was conducted on 334 respondents in 34 provinces in Indonesia in 2021.

Keywords:

Covid-19 pandemic, Donation, Social marketing, Social media.

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