Role of Social Media in CSR Communication: A Study From Bangladesh Perspective

International Journal of Humanities and Social Science

© 2022 by SSRG - IJHSS Journal

Volume 9 Issue 3

Year of Publication : 2022

Authors : Khaleda Akter, Sangita Basak

10.14445/23942703/IJHSS-V9I3P104

How to Cite?

Khaleda Akter, Sangita Basak, "Role of Social Media in CSR Communication: A Study From Bangladesh Perspective," SSRG International Journal of Humanities and Social Science, vol. 9,  no. 3, pp. 18-22, 2022. Crossref, https://doi.org/10.14445/23942703/IJHSS-V9I3P104

Abstract:

This is the age of technology and more connected social media, which has shortened the distance between marketers, customers, and other stakeholders. For a business that wants to understand how it is performing, social media would analyze its reach, engagement, and sales with an analytics tool (social media analytics). Social media platforms are always evolving. The current paper examines the role of social media in CSR in Bangladesh. The current study results from the collection of authentic, reliable, and valid data from both primary and secondary sources. Relevant websites, newspapers, and various research papers published in reputed journals have been studied for secondary data. In contrast, the primary data have been collected from 120 representative samples through a convenient sampling method. In light of the identified factors, the current study recommends adopting social media to increase the positive image to maintain sustainable marketing or development via CSR tools.

Keywords:

Social Media, Corporate Social Responsibility (CSR).

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