Factors Affecting Craft Development and Competitiveness - A Case Study on Naar Kadagam of Tamil Nadu

International Journal of Humanities and Social Science

© 2023 by SSRG - IJHSS Journal

Volume 10 Issue 2

Year of Publication : 2023

Authors : Monica Sasikumar

10.14445/23942703/IJHSS-V10I2P106

How to Cite?

Monica Sasikumar, "Factors Affecting Craft Development and Competitiveness - A Case Study on Naar Kadagam of Tamil Nadu," SSRG International Journal of Humanities and Social Science, vol. 10,  no. 2, pp. 41-51, 2023. Crossref, https://doi.org/10.14445/23942703/IJHSS-V10I2P106

Abstract:

The United Nations' sustainable development goals are supported by several distinct characteristics of creative social enterprises, which are a dynamic force for the community's economic and cultural sustainability. Artisans use creativity as a tool for social change and can be found addressing issues such as poverty eradication, access to health and education, women's empowerment, and ethical production, to name just a few. The crafts of India are known for their diversity and are rich in history, culture, the identity of the place, community, etc. Some crafts and artisan skills associated with it are on the verge of extinction due to several factors, and saving the dying crafts can be a method to preserve the country's culture or heritage. The study focuses on a unique heritage craft practised by two main artisans' clusters in Sivagangai, Tamil Nadu, a southern part of India, striving to preserve their handicraft traditions. In rural areas, handicraft industries are also an important source of supplemental income and remain a crucial factor in the daily existence of an individual and his or her household. A case study research design involving qualitative methods was used for this study. Indepth interviews, a literature review, and documentation were used for collecting data. This study makes two contributions: first, it provides a comprehensive understanding of the factors responsible for the dying craft using PESTLE analysis; second, it identifies the determinants of craft revival capabilities by government, organizations, professionals, and individuals to uplift both creative social enterprises and artisan communities.

Keywords:

Creative social enterprises, Ethical production, Heritage craft, PESTLE analysis, Revival capabilities.

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