Tourist Behavioral Intentions towards Spiritual Tourism - The Case of Ha Tien City Destination, Kien Giang Province, Vietnam

International Journal of Humanities and Social Science

© 2025 by SSRG - IJHSS Journal

Volume 12 Issue 1

Year of Publication : 2025

Authors : Trong Nhan Nguyen, Viet Dua Phan, Thi Kieu Tran Pham, Phuoc Hung Nguyen, Thi Nu Le

10.14445/23942703/IJHSS-V12I1P102

How to Cite?

Trong Nhan Nguyen, Viet Dua Phan, Thi Kieu Tran Pham, Phuoc Hung Nguyen, Thi Nu Le, "Tourist Behavioral Intentions towards Spiritual Tourism - The Case of Ha Tien City Destination, Kien Giang Province, Vietnam," SSRG International Journal of Humanities and Social Science, vol. 12,  no. 1, pp. 9-15, 2025. Crossref, https://doi.org/10.14445/23942703/IJHSS-V12I1P102

Abstract:

Spiritual tourism is an increasingly popular form of tourism and plays an important role within the tourism sector. The emergence and development of spiritual tourism contribute to meeting the diverse needs of tourists. Tourist behavioral intention is a significant indicator of the development of spiritual tourism destinations. However, the factors influencing tourists' behavioral intentions towards spiritual tourism have not been extensively studied. This study, conducted in Ha Tien City (Vietnam), aims to contribute to a better understanding of this research area. Data analysis from a survey of 150 tourists reveals that spiritual tourism is created and simultaneously influenced by factors such as natural and cultural characteristics, tourism environment, facilities and services, spiritual beliefs, and people. This paper contributes to expanding knowledge about the factors influencing tourists' behavioral intentions towards spiritual tourism and provides some management implications for spiritual tourism destinations.

Keywords:

Behavioral intention, Ha Tien City, Spiritual tourism, Tourists, Vietnam.

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