A Study of Mobile Application Usage in Bangladesh
| International Journal of Mobile Computing and Application |
| © 2015 by SSRG - IJMCA Journal |
| Volume 2 Issue 2 |
| Year of Publication : 2015 |
| Authors : Saif Ahmed , Zubier Abdullah , Dr Rajesh Palit and Dr Rokonuzzama |
10.14445/23939141/IJMCA-V2I4P103
How to Cite?
Saif Ahmed , Zubier Abdullah , Dr Rajesh Palit and Dr Rokonuzzama, "A Study of Mobile Application Usage in Bangladesh," SSRG International Journal of Mobile Computing and Application, vol. 2, no. 2, pp. 26-38, 2015. Crossref, https://doi.org/10.14445/23939141/IJMCA-V2I4P103
Abstract:
Mobile Applications (apps) are software developed for use on mobile devices and made available through app stores. Mobile apps have developed into a significant industry and apps stores have become highly competitive places. This movement has also been felt in Bangladesh, over the past five years, where millions of people have begun to use smartphones and mobile apps for the first time. This research reports the first research done on the behaviour of Bangladeshi mobile users and seeks to understand their preferences regarding all things related to mobile applications. The research was done primarily through online surveys and through personal surveys throughout the megacity of Dhaka. Our findings will be useful for mobile developers to understand the key aspects of the average Bengali consumer and what they expect from their mobile app experience. Users were asked questions regarding the monetary potential of apps, about how their choices are determined in terms of downloading mobile apps as well as their mobile internet usage. Mobile app and mobile internet usage are heavily correlated. Analysis of the results have given us a deeper understanding of the mobile app user mind-set and will be beneficial for the developer.
Keywords:
— mobile apps, smartphone, app store
References:
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