Development of Strategic Plan for Hotel Industries through Swot Analysis

International Journal of Mechanical Engineering

© 2016 by SSRG - IJME Journal

Volume 3 Issue 3

Year of Publication : 2016

Authors : C.Kiritharan nair, P.Amresh

10.14445/23488360/IJME-V3I3P103

How to Cite?

C.Kiritharan nair, P.Amresh, "Development of Strategic Plan for Hotel Industries through Swot Analysis," SSRG International Journal of Mechanical Engineering, vol. 3,  no. 3, pp. 6-10, 2016. Crossref, https://doi.org/10.14445/23488360/IJME-V3I3P103

Abstract:

A SWOT analysis is an organised planning technique used to assess the strengths, weaknesses, opportunities and threats involved in a scheme or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. Is used to stipulate the objective of the industry venture or project and categorizing the internal and external factors that are favourable and unfavourable to achieve that objective. In general Strategic planning involves setting goals, determining activities to complete the goals, and assemble the available resources to perform the actions. It is a process between the points an industry stands at this time and the points it tries to extent in particular period of time. Luxury hotel industries are expected to make strategic planning to achieve better perception of ongoing quest for quality food and fulfilling the customer requirements. The resulting article is baptized the "strategic plan."

Keywords:

Internal and external factors, Strategic Plan, SWOT Analysis, Thrust Areas.

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